What We Achieved
The key objective for the Chicle team is to craft a design that resonates with the local people while maintaining the brand image and style of Hong Kong.
Within a tight timeframe, we create a refreshed brand identity that reflects the essence of the local community. This includes designing a physical store that appeals to the target audience and aligns with their preferences and cultural sensibilities.
Effective marketing promotion strategies are developed and launched to generate awareness and attract customers to the newly opened store. These strategies are tailored to the local market, considering the preferences and behaviours of the target audience.