I-PRIMO
Fun Facts about the Project
12%
Increment in sales revenue
Challenges
The re-branding and launching of the series of integrated marketing campaigns were a great challenge because we needed to take a balance between maintaining the Japanese traditional craftmanship and getting rid of an old-fashioned brand from Japan.
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Competitions in the industry were keen. Not only to stand out from the local wedding brands that offered a lower price range of products but also to keep up to the standard with international brands.
What We Achieved
Successfully lined up with more than 5 campaign partners that together drove viral awareness online and offline, namely, Japan Airlines, Heliservices Hong Kong, La Fayette, The Hong Kong Academy of Flower Arrangement, etc.
What We Achieved
Successfully lined up with more than 5 campaign partners that together drove viral awareness online and offline, namely, Japan Airlines, Heliservices Hong Kong, La Fayette, The Hong Kong Academy of Flower Arrangement, etc.
