Fun Facts about the Project
400
Posts for social media crafted
14
Meta ad campaigns
279%
Fans Growth on Facebook
Challenges
To stand out in a city with many excellent medical institutions, public and private hospitals, the Gleneagles Hong Kong Hospital team urgently needs to distribute attractive and informative content (such as comprehensive service ranges, health information and professional medical advice) through the Facebook platform, while effectively conveying the hospital’s professional and caring brand image to patients, the public, and employees.
What We Achieved
In 2018, the GHK team entrusted the Chicle team with the task of establishing and managing a Facebook fan page from scratch, as well as implementing effective social media promotion strategies. Through diverse and captivating social media content, along with the support of various O2O and online activities, the team successfully showcased the hospital's comprehensive services and excellent medical standards to the public.
After five years of dedicated effort, the Facebook page jointly created by both teams has gained over 40,000 loyal followers. Daily posts consistently receive high engagement in the form of likes and comments from the audience, demonstrating their appreciation for the medical services and the information provided.
After five years of dedicated effort, the Facebook page jointly created by both teams has gained over 40,000 loyal followers. Daily posts consistently receive high engagement in the form of likes and comments from the audience, demonstrating their appreciation for the medical services and the information provided.
What We Achieved
In 2018, the GHK team entrusted the Chicle team with the task of establishing and managing a Facebook fan page from scratch, as well as implementing effective social media promotion strategies. Through diverse and captivating social media content, along with the support of various O2O and online activities, the team successfully showcased the hospital's comprehensive services and excellent medical standards to the public.
After five years of dedicated effort, the Facebook page jointly created by both teams has gained over 40,000 loyal followers. Daily posts consistently receive high engagement in the form of likes and comments from the audience, demonstrating their appreciation for the medical services and the information provided.
After five years of dedicated effort, the Facebook page jointly created by both teams has gained over 40,000 loyal followers. Daily posts consistently receive high engagement in the form of likes and comments from the audience, demonstrating their appreciation for the medical services and the information provided.
