HKFWS - Family First Campaign
Fun Facts about the Project
>1.1k
Instagram followers in the first year
215
Social Media posts crafted
156
Days of handcrafting and testing
Challenges
Coinciding with the 70th anniversary of the Society, the HKFWS team launched the project "Envisioning 2024" in 2019 as an execution plan for the coming years. Apart from delivering professional services, the Society needs to arouse public attention through “edutainment”, a mechanism which integrates educational elements and entertainment.
What We Achieved
The Family First Campaign is a critical component of the blueprint. In 2021, HKFWS selected the Chicle team to build the "Family First Hub" online portal as a one-stop user-centric platform to provide amusing and useful information for local families.
To arouse public attention and understand the "family-centric" perspective through "edutainment", the spokesperson "Kalok" was born and became the mascot of HKFWS. Through social channels, such as Facebook and Instagram, the Society can casually deliver the message of healthy family and promote any events in a soft way.
To arouse public attention and understand the "family-centric" perspective through "edutainment", the spokesperson "Kalok" was born and became the mascot of HKFWS. Through social channels, such as Facebook and Instagram, the Society can casually deliver the message of healthy family and promote any events in a soft way.
What We Achieved
The Family First Campaign is a critical component of the blueprint. In 2021, HKFWS selected the Chicle team to build the "Family First Hub" online portal as a one-stop user-centric platform to provide amusing and useful information for local families.
To arouse public attention and understand the "family-centric" perspective through "edutainment", the spokesperson "Kalok" was born and became the mascot of HKFWS. Through social channels, such as Facebook and Instagram, the Society can casually deliver the message of healthy family and promote any events in a soft way.
To arouse public attention and understand the "family-centric" perspective through "edutainment", the spokesperson "Kalok" was born and became the mascot of HKFWS. Through social channels, such as Facebook and Instagram, the Society can casually deliver the message of healthy family and promote any events in a soft way.
